Graphic arts businesses are faced with demand for very targeted, personalized document and mail-kit creation, production and finishing. Their customers want more variable data, more color, better quality, quicker delivery and one print and mail supplier to partner with for complex marketing execution services. Meeting these requirements can help graphic arts businesses to expand print and mail volumes with extremely attractive work, increase profitability and find new ways to add value for customers.

New technology offered by Surchin Advanced Mailing Technologies – especially in combination with partner document finishing vendors – enables our graphic arts accounts to craft intelligent perfect binding, saddle stitching and inserting solutions. It allows these accounts to combine personalized perfectly bound and saddle stitched books and booklets with other variably printed inserting components downstream in mail finishing. By doing so, it permits our customers to achieve a larger share of their existing accounts' marketing budgets as well as target new accounts with robust, high-value document production propositions.